The Shared Ownership Business Model

The rationale for entering luxury shared holiday ownership depends on the type of business you operate and its precise characteristics, needs and objectives.

Both luxury leisure property developers (second home market) and hospitality companies will find shared vacation ownership models offer significant benefits, including:

Create synergies with other asset classes in mixed-use developments

• High year-round occupancy levels of vacation ownership drive revenues to ancillary businesses
  
• Increased occupancy can result from sales preview packages
  
• A portion of the capital costs for developing key amenities can be borne by the shared ownership component
• Concierge and other service areas that could generate ownership leads can be offset by shared ownership marketing.

Multiple revenue streams

• Profit contribution through initial sales and marketing
• Recurring management fee revenues provide higher margin with potentially lower risk
• Lower cost marketing through referral and existing owner programs.

Most immersive brand experience available to consumers

• The residential nature of shared vacation ownership products offers a platform on which to tell brand stories and to evolve brands over time
• The purchase of a branded vacation ownership or private residence club is the ultimate expression of loyalty. Purchasers often go on to become tremendous brand ambassadors.

Scalable

• Sales and marketing capability is a vehicle for monetizing inventory from multiple phases and projects.