The Shared Ownership Business Model

The rationale for entering luxury shared holiday ownership depends on the type of business you operate and its precise characteristics, needs and objectives.

• Both luxury leisure property developers (second home market) and hospitality companies will find shared vacation ownership models offer significant benefits, including:

Create synergies with other asset classes in mixed-use developments

• High year-round occupancy levels of vacation ownership drive revenues to ancillary businesses
  
• Increased occupancy can result from sales preview packages
  
• A portion of the capital costs for developing key amenities can be borne by the shared ownership component
• Concierge and other service areas that could generate ownership leads can be offset by shared ownership marketing.

Multiple revenue streams

• Profit contribution through initial sales and marketing
• Recurring management fee revenues provide higher margin with potentially lower risk
• Lower cost marketing through referral and existing owner programmes.

Most immersive brand experience available to consumers

• The residential nature of shared vacation ownership products offers a platform on which to tell brand stories and to evolve brands over time
• The purchase of a branded vacation ownership or private residence club is the ultimate expression of loyalty. Purchasers often go on to become tremendous brand ambassadors.

Scalable

• Sales and marketing capability is a vehicle for monetising inventory from multiple phases and projects.